Case Studies

NIVEA - Perfect & Radiant Body

SHOPPABLE DISPLAY

Challenge

The brand faced the challenge of bridging the gap between strong brand awareness and driving direct consumer conversions, as the fragmented journey from discovery to purchase often led to drop-offs.

Solutions
  • Delivered high-impact, bespoke shoppable media ad units across top-tier IAS inventory
  • Activated Audience Intelligence to target in-market consumers passionate about beauty, fashion, skincare, and lifestyle
  • Optimized performance using AI algorithms and predictive modeling
  • Secured access to premium web and app inventory for maximum visibility
Results
  • 9.77% Purchase Lead Rate
  • 1M+ Impressions
  • 0.6 % Click-Through Rate

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MILO Dash 3 in 1

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Challenge

Faced with the challenge of consumer engagement and driving conversions in a highly competitive market, Milo needed to connect with its target audience on an emotional level in order to stand out and build stronger brand loyalty.

Solutions
  • Deliver a high impact, bespoke Rich Media ad unit across high scoring IAS inventory
  • Optimize using AI algorithms and predictive modelling
  • Access premium web & app inventory
Results
  • 7M+ Unique users
  • 15M+ Impressions
  • 1.00% Click through Rate

Powered by LoopMe x NEXD

The MACALLAN- Crafted Without Compromise

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Challenge

The Macallan engaged Futuretech to help reach and convert a high-value, targeted audience in Nigeria's competitive luxury lifestyle and entertainment market.

Solutions
  • Delivered a high impact, bespoke shoppable media ad unit across high scoring IAS inventory
  • Activated Audience Intelligence to find an in-market audience interested in Lifestyle and Entertainment.
  • Optimized using AI algorithms and predictive modelling
  • Accessed premium web & app inventory
Results
  • 4.86% Purchase Lead Rate
  • 1.5M+ Impressions
  • 0.37% Click Through Rate

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Pepsi UEFA Champions League

WEB MOBILE CREATIVE TECHNOLOGY

Pepsi x OMD
Powered by LoopMe x NEXD

Sonic Brand Launch

CONTENT ACTIVATION

Mastercard x Carat
Powered by Future Influence

Raid - It's Good To Be Tough!

INFLUENCER MARKETING

SC Johnson x PHD
Powered by Future Influence x LoopMe

Sunwhite Calrose - Rice Is Life

INFLUENCER MARKETING

Sunwhite x Havas
Powered by Future Influence

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Michelin BF Goodrich Rally

CONTENT ACTIVATION

Michelin x Havas
Powered by Future Influence

Porsche Panemera G2 Launch

MOBILE CREATIVE TECHNOLOGY

Porsche x PHD
Powered by Future X & Content Lab

Play Video Puma Cali – Dream On

INFLUENCER MARKETING

Puma x Vizeum
Powered by Future Influence

Cadbury PS #SayitwithPS

MOBILE DIGITAL CONTENT CREATION

Cadbury x Starcom
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F1 | The Road To Abu Dhabi

CONTENT ACTIVATION

FAB x Havas
Powered by Future Influence

Experience Africa

DIGITAL CONTENT CREATION

Mastercard x Digitas LBI
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