NIVEA - Perfect & Radiant Body
SHOPPABLE DISPLAY
The brand faced the challenge of bridging the gap between strong brand awareness and driving direct consumer conversions, as the fragmented journey from discovery to purchase often led to drop-offs.
Solutions- Delivered high-impact, bespoke shoppable media ad units across top-tier IAS inventory
- Activated Audience Intelligence to target in-market consumers passionate about beauty, fashion, skincare, and lifestyle
- Optimized performance using AI algorithms and predictive modeling
- Secured access to premium web and app inventory for maximum visibility
- 9.77% Purchase Lead Rate
- 1M+ Impressions
- 0.6 % Click-Through Rate
