Futuretech signs an exclusive partnership to represent GOAL in Nigeria.
Futuretech, one of Nigeria’s leading technology-powered digital advertising companies, has announced the signing of a strategic partnership with GOAL, part of the world’s biggest football content and media business, Footballco.
With Futuretech headquarters in Dubai, UAE, the partnership with GOAL, will help strengthen our audience offering by reaching over 20m Nigerian football fans every month through the various channels of GOAL. The partnership comes just a few months before the start of the 2022 FIFA World Cup which will be held in Qatar. This will mark the first World Cup ever to be held in a Middle East country.
Reacting to the partnership, Boye Balogun, Founder and CEO of Futuretech, says that “the partnership will be offering brands and agencies opportunities to engage with millions of football fans during the biggest tournament in the world. This comes at the right time for our advertisers to reach audiences on the largest football content and media platform”
Salika Mustafa, Footballco VP MEA added “We are thrilled to announce this partnership with FTM who are a leading digital media business in Nigeria, with a strong on ground commercial team and resources they have we know the Goal commercial business will thrive under their stewardship in this exciting year of football. Our direct efforts will focus on centralising our Africa content and commercial resources to serve pan Africa from Johannesburg, South Africa where we have set up our pan regional commercial team”
Within the digital landscape in Nigeria and Africa by extension, GOAL also caters for the needs of football fans by delivering the UEFA Champions League, European Championship tournaments, the English Premier League, the English FA Cup content, as well as football transfer news.
GOAL gives football fans in the region the opportunity to engage with their favourite stars and have access to reliable information about the football world.
Futuretech is poised to deliver best-in-class connected advertising across emerging platforms in emerging markets by joining forces with industry leading partners, creating its own ad products that are tailored for the needs of the Middle East and Africa, and responding faster than the competition. GOAL is part of the biggest sports content platform in the world with a team of over 300 content creators, writers, strategic thinkers, designers, editors, directors, producers, who are experts on and off the pitch. With over 400m monthly audience, the platform covers stories across all football tournaments, including women’s football competitions.
